9 advantages to developing your marketing strategy on social networks

You know, social networks are a great springboard for your business. Whether you have a real business to reference, or your online presence that you would like to strengthen, social networks can bring you results extremely quickly.  It is not insignificant that it is still more frequent to see entrepreneurs carrying out their entire marketing strategy solely around social networks.

The advantages are indeed numerous and the results are indisputable. So let's take a look at the 9 advantages of using social networks for your business.

1 / YOU GET STRONG SOCIAL PROOF

Social proof is certainly the first advantage to emphasize when talking about a marketing strategy based on social networks. Having people following you, subscribers or followers depending on the name given to them on a given social network platform, the important thing is the number.

What I mean by that is the higher that number, the stronger your social proof. This means that "real" people are following you closely and want to be kept up to date with your news.

What does this bring you concretely? Credit. This credibility that you gain by showing your subscriber count actually serves to prove that other people already trust you. When you want to sell a service or a good, that is already in itself, a commercial argument. “See, other people trust me, why don't you? »Is the message that your number of followers sends to new people who discover you.

2 / YOU GET PROFITABLE VISIBILITY

In a global marketing strategy, it is probably social media that will be the most profitable. What does that mean? This means that in terms of results and depending on the budget you have invested beforehand, there is a good chance that your ROI will be stronger thanks to social networks.

However, the reason social media is called a profitable strategy means that you don't have to pay to advertise. No, social media is profitable precisely to the extent that we can avoid paying to advertise. In other words, if you use social media in a meaningful way, you will gain an audience for free. Thus, by indirectly selling your products, it will allow you to generate profits with a formidable margin. Profitable, I told you ...

3 / YOU HAVE A MORE AUTHENTIC PRESENCE WITH YOUR CUSTOMERS

When you have a strong presence on social networks, you are immediately closer to your audience, closer than on any other platform. Why? For the simple reason that social networks are built around people and humans. (Yes, so far, I'm not teaching you anything ^^). In other words, the format of the content that you publish on the networks is more amateur and, in fact, more authentic. If you post, for example, stories on Facebook or Instagram, you will be able to communicate more spontaneously with your audience.

It is this same authenticity that will allow you to nurture trust with your audience. We tend to buy from a person or company that we feel close to. A company that speaks to us and touches us more than another. This is precisely what social networks can do, indeed.

4 / YOU KNOW THE REAL NEEDS OF YOUR AUDIENCE

We see many entrepreneurs losing market share simply because they do not offer the services / products that their audience demands. However, if you want to have a high conversion rate, you just need to offer exactly what your audience is ready to buy. It is true that before the appearance of social networks, we only had email to communicate openly with our audience. It was only with email that we could survey and question our audience.

Now, with social networks, you have a whole range of tools to communicate with your audience. You can find out what she expects from you in the fastest and easiest way possible. Why not enjoy it?

5 / YOU HAVE HEALTHIER COMMUNICATION

Of course, you can probe the needs of your audience. You can also, and this is the great thing, simply communicate with your audience. When someone goes to like or comment on your post, now is the time for you to react quickly to them. You can then exchange naturally on social networks. Something that would be impossible otherwise. Likewise - and we tend to forget it on purpose - we can discuss and understand the people who love us the least. The famous "haters" sometimes have things to say. Sometimes it can be very rewarding to listen to a negative message about your business or yourself. It gives you an opportunity to improve yourself and be always more efficient.

6 / YOU BENEFIT FROM CLEARER MARKET KNOWLEDGE

Of course, you can, as we have seen above, directly survey your audience, of course. What to do, if you are just starting out? How do you go about surveying your audience so precisely, you don't have one yet? You can in this case, analyze the competition, quite simply. It's also a great way to understand the market and the competition.

It is indeed, on social networks, that you will have clear indicators on the functioning of your market. You will be able to see very quickly what works and what does not. You will even have the opportunity to analyze the methods used by the major players in your market. What better way to better prepare yourself for your next business transaction?

7 / YOU GAIN REGULAR TRAFFIC ON YOUR OTHER LINKS

One of the other benefits of using social media is that it also increases your site traffic, for example. By sharing your content on social media, you increase your chances that your site will be known to your audience.

It is quite possible - or even recommended - to use the traffic you get on social networks to redirect it to where you want it: a sales page, an email capture page or whatever. It is then targeted traffic that you earn “for free” in exchange for informal and spontaneous publication… A formidable lever for rapid and effective conversions.

8 / MORE BRAND AUTHORITY

Brand loyalty and customer satisfaction play a major role in strengthening your Business, but it's all about communication. When customers see your business posting on social media, including answering questions and posting original content, it helps them create a positive image in their minds. Regular interaction with your customers shows that you and your business care. Once you have gotten a few happy customers who talk about their positive shopping experience, you can let the advertising be done for you by real customers who have appreciated your product or service.

9 / YOU IMPROVE YOUR SEO

The presence on social networks becomes an essential factor in SEO. Today, it is undeniable, to obtain a good referencing of your site, the requirements are always more difficult insofar as the competition is always stronger. Likewise, Google's SEO algorithms are constantly evolving. For example, it is no longer enough to optimize your site and regularly update your blog for you to have good search engine ranking. Now you need to include social networks. Indeed, companies that share their content on social networks send a brand signal to the search engine which will then decree that you have a certain authority, which is an important factor (among others) in SEO.

CONCLUSION

It cannot be denied that there are many benefits to marketing with social media for startups, established brands, large groups or individual entrepreneurs. By following a good social media marketing strategy, you will reap the 9 benefits mentioned above relatively quickly. Finally, don't forget that all these 9 advantages have in common: increasing your sales.

It is therefore very likely a priority for you and your company to work on your social media strategy today.