6 Reasons Why Facebook Ads Advertising Is Essential for Your Business

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In 2020, being present on the various Social Media Marketing is essential for all companies wishing to stand out from the competition and evolve in its market. Not surprisingly, among the most used social networks, we find Facebook and Instagram. They are, in fact, the best advertising platforms on the web to obtain a rapid and measurable return on investment in your webmarketing actions.

The Facebook advertising is to distribute your ads to of clibées hearings and based on subjects of interest to your target. You can also configure this distribution according to different socio-demographic criteria, in a very precise way. Here is why this digital acquisition lever is essential to your activity.

Improving your audience rate and your visibility

Despite the arrival of several social networks likely to compete with the platform, Facebook remains among the most used. Indeed, the rate of use is now equivalent to the level of conventional media (television, radio, etc.). For France, for example, more than 35 million users per month connect to Facebook.

The best part is that it is a social network suitable for all types of people and for all age groups. With this in mind, it is important to note that 45% of users are between 25 and 45 years old. No less than 30% are over 45 years old.

Thus, using this platform is an excellent way to improve your audience rate. With advertising on Facebook, you have the possibility of reaching around 1000 subscribers with a modest budget (from 5 euros). In addition, they are not just any subscribers, but those with whom you are more likely to converse: they correspond to the profile you are targeting.

Precise targeting of your prospects

With Facebook Ads, you have a great deal of opportunity to target users. Indeed, you can choose them according to their centers of interest, their age, their sex, their geographical area, etc.). It is also possible to import your customer and prospect files in order to easily configure your targeting.

In addition, there are also specific configurations to allow you to reach a specific segment. This is called efficient targeting. Thanks to this, you can trust their buying behavior to reach your target. The options are numerous, and it is even possible to combine them.

Overcome the decline in organic reach

Unfortunately, having a Facebook page is not enough, despite the millions of users on the network. In fact, organic reach, including the number of views of your non-paid posts on the platform, is steadily declining. In fact, your publications reach on average less than 0.5% of your subscribers!

The reason is simple: it is in fact a modification of the algorithm made by Facebook to highlight sponsored (and therefore paid) content. This impression rate of organic publications is bound to decline over the years. All the more reason to use Facebook advertising to achieve your business goals.

Adaptable to all types of lenses

Whatever the objective of your advertising campaign, the settings options of Facebook Ads allow you to reach them quickly. With this in mind, you have the possibility of:

·         Increase the number of audiences: you can target multiple profiles and reach a maximum audience.

·         Optimize your brand's reputation: the more visibility you gain and the more people your posts reach, the more popular your brand will be.

·         Improve the engagement rate and have more subscribers: the number of subscribers and the number of reactions on your publications allow you to gain visibility.

·         Generate more traffic: Facebook Ads also allows you to generate leads through a landing page, or via a form integrated in your ad.

·         Sell: you can also decide to improve your conversions with your Facebook Ads campaigns.

·         Arouse the interest of your targets and drive them to the store: if the activity is not an e-commerce, you can promote your point of sale through Facebook Ads.

Convert quickly and efficiently

No matter what the goal of your Facebook ad campaign is, the end goal is always to sell. Even if you don't focus on this in preparing your project, increasing sales is still possible, if not obvious.

Indeed, targeting allows you to broadcast to people interested in your products and / or services. But you can still reframe your targeting and spot people who have already shown some interest in your offering. Finally, from these latest results, it is still possible to target the people who can access your products / services thanks to their demographic data.

Control of the budget and total freedom in campaign management

Unlike other advertising campaigns that can have unforeseen circumstances, you have complete control over your budgets and projects with Facebook Ads. You have the possibility of increasing or reducing your budget at any time. Likewise, you can edit your post whenever necessary. Above all, the performance of your campaign can be evaluated in real time.

Conclusion

Thus, we can conclude that the advantages offered by Facebook Ads are undeniable. For a launch or to support an ongoing campaign, this marketing solution is highly recommended. You can always entrust this action to a professional to ensure good profitability.

At MrMarketingExpert we understand that the advantages offered by Facebook Ads are too numerous to ignore, which is why we have made Facebook Ads our expertise. We are convinced that Facebook is an essential customer acquisition channel for small and medium-sized enterprises. Do you want to know more about the possibilities that Facebook could offer to your business?